A new online calculator urging people to cut down on booze reveals how many burgers and doughnuts their weekly intake is worth.
The Drink Less Feel Good campaign shows people how many calories they are drinking, using fatty foods as a comparison.
Adverts reveal that drinking three pints of beer is the same as eating two burgers, or drinking three large glasses of wine is comparable to downing three doughnuts.
People using the calculator can enter their drinking habits to get a custom calorie count and tips on how to cut down, the Liverpool Echo reports.
The tool was launched amid concerns over everyday drinking and the number of people who consider a lot of drinks to be “the norm”.
Those who visit Drinklessfeelgood.com will be able to complete a Drinks Check and get a personalised check on things such as:
Drinking levels – rated green, amber and red
The calorie equivalent they are drinking each week shown as doughnuts
How many miles they would have to walk to burn their drink calories off
How their drinking compares to others of the same gender and age
The website also offers personalised advice and tips on how people can make small changes to their habits and daily life in order to help them drink less and reduce calorie intake.